Primary Financial

We’re Here to Help Make Investing Easier than Ever.

Association / Organization in Dublin, OH (show on map)

Primary Financial manages SimpliCD, a turnkey certificate of deposit program that allows institutions to issue federally insured CDs to a nationwide market of investors.

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About

Primary Financial LLC operates SimpliCD, a comprehensive certificate of deposit program established in 1996. The service enables financial institutions to issue federally insured CDs to a broad market of institutional investors, offering competitive funding solutions, customizable terms, and nationwide liquidity.

With relationships spanning credit unions and institutional investors, Primary Financial facilitates rapid fund placement through a streamlined three-step process, providing market analysis, no direct issuance costs, and the ability to issue certificates ranging from $99,000 to $50 million or more. The company serves as a credit union service organization (CUSO) owned by ten corporate credit unions, ensuring robust support and oversight.

Unique ownership structure by 10 corporate credit unions

Nationwide market access for issuers

Turnkey CD issuance platform (SimpliCD)

Free market analysis and no direct issuance costs

Services

Bank Issuance

Allows banks to issue federally insured CDs through Primary Financial's SimpliCD program, reaching a nationwide market of institutional investors.

Centralized fund-raising platform Nationwide investor access Competitive alternative to other funding methods Customizable issuance terms Free market analysis No direct issuance costs

Credit Union Issuance

Enables credit unions to issue share certificates through Primary Financial's SimpliCD program, providing access to a broad investor base.

Access to institutional investors Customizable certificate terms Nationwide distribution Free market analysis No direct issuance costs

Credentials & Certifications

Credit Union Service Organization (CUSO) Status

Since 1996

Member of FINRA and SIPC

Since N/A

Frequently Asked Questions

How does the SimpliCD program work? +

The SimpliCD program allows banks and credit unions to issue federally insured CDs through Primary Financial, reaching a nationwide market of institutional investors in three simple steps: contact Primary Financial, develop the issuance terms, and make the offerings available to investors the same day.

What are the benefits of issuing CDs through Primary Financial? +

Benefits include a centralized fund-raising platform, access to a nationwide market of institutional investors, competitive alternatives to other funding methods, assistance in developing issuance terms, the ability to pool investors into one CD, and free market analysis with no direct issuance costs.

What is the range of certificate amounts and terms available? +

Primary Financial can issue certificates ranging from $99,000 to $50 million or more, with terms that can be tailored to suit asset/liability needs.